Filled with dynamic crops, energetic movements and bold visuals, I had the pleasure of animating the motion identity for Kit Us Out. This work was part of the rebrand for Kit Us Out, developed at Design Bridge.
Kit Us Out is a fantastic charity that helps disadvantaged athletes get the kit they need to compete on the world stage, levelling the playing field.
The logo animation and wider motion identity are born from pitch markings. The brand introduction above follows the narrative from sports fields to logo showing how the pitch markings morph into the logo. This video sits at the top of the Kit Us Out website.
Along with all the animation, I had the chance to incorporate a strong soundtrack and sound effects to elevate the introduction even further.
As the charity helps across a multitude of sports, we created six bespoke end frames. These were rolled out in three aspect ratios so they could be used across social channels and YouTube.
As part of the launch I also created four social posts, exploring treatments for type animation, kinetic patterns and images.
Natalie Bradbury
Alessandro Foschini